Sample campaign imagery produced for the Seasonal Shopping Moments: Valentine’s Day campaign [Klarna, 2024]

Project managed from initial brief, through conceptualisation, development, and final delivery to all activating channels and partners. This campaign was the first of its kind at Klarna to harness AI-generation for imagery production, primarily utilising Midjourney and DALL-E. A team of in-house designers worked with the evolving tools and, following the project’s delivery, built AI-generation guidelines for use in future campaigns. The range of imagery here showcases key focus verticals and highlighted products for Valentine’s Day gifting.