Looking for a Marketing Project Manager or Creative Lead?

I got you.

My name is Emma. I'm an experienced creative marketer based in Berlin, Germany.

With expertise in project managing global marketing campaigns and creative production, I have spent over 8 years working across the fintech, retail, and creative industries. Professionally, I am known for my empathetic leadership, meticulous project plans, and natural ability to balance both the creative and commercial sides of a team.

  • I specialise in project managing large-scale marketing campaigns. Spanning strategy, budget management, website and app content, CRM, product, partnerships, design, copywriting, social media and influencers. I thrive in collaborative environments and am passionate about learning the ‘languages’ needed to effectively engage different skillsets. In 2022, I was peer-voted Rising Star of the Year by the Marketing Competence at Klarna, with nominations citing my cross-competence coordination and ability to build comprehensive consumer journeys.

    Programs include Google Suite, Figma, Jira, Trello, Monday.com, Braze, Taxi, Contentful, Stensul, Smartsheet.

  • I have managed visual asset and messaging development for many global marketing campaigns; using both in-studio and AI-led processes, and teams of internal and external talent. These workflows span ideation, concept refinement, stakeholder feedback, documentation and creative briefing, asset management, copy production and localisation across all markets.

    Programs include Google Suite, Figma, Canva, Jira, Trello, Monday.com.

  • If you know me, you know I’m a girl who loves a bit of content. And throughout my career, I’ve come to develop and execute content strategies and campaigns across a broad range of channels:

    • Creating enablement resources for partners and internal teams, including video demos and tours, PDF datasheets, project management templates, infographics, product training programs, certification/incentive-led courses and more.

    • Developing blog content calendars led by thought leadership and audience trends, managing internal, freelance and guest partner contributors.

    • Building out social media content plans, for always-on, campaigns, and live events.

    • Engaging with shopping-led interactive content, using in-app or website-based features such as wishlists or shoppable video.

    • Filming video testimonials, and writing the long form case studies to support these.

    • Strategising briefs for influencer and brand-partner content.

  • I have a Bachelor of Arts in English with Creative Writing from the University of Nottingham and began my career in marketing as a copywriter at small-business finance provider Liberis. With writing experience spanning multiple industries and channels, this knack for words has never left me and, in fact, has bolstered my ability to empathetically lead creative teams to this day.

  • Grammarly

    Grammarly | 2024 - Present

    Remote from Berlin, Germany. Leading the content, communication, and creative workstreams for the Global Channel Sales & Marketing team, streamlining processes for the growing team, and establishing new ways of working across the business.

  • Klarna

    Klarna | 2019 - 2024

    Based in London, UK and later in Berlin, Germany. Building creative campaigns for key commercial moments - including Klarna Dream Deal Days, Valentine's Day, Black Friday, and more - by maximising Klarna’s owned consumer touchpoints and coordinating 40+ teams and channels per project.

  • Liberis | 2017 - 2019

    Based in London, UK. Launching and developing a multi-channel content strategy across web, social, CRM, and PR, and, later, a company-wide rebrand for award-winning small business finance provider Liberis.